How Do I Upload My Logo to Amaxon Seller Central?

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How to create a Store on Amazon (in 9 steps!)

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Learn how to create a Store on Amazon for your brand in 9 steps now!

1. Enroll in the Amazon Brand Registry program

Companies that want to open an Amazon storefront must enroll in Amazon Brand Registry.

Amazon Brand Registry is a programme that helps protect your brand and products from copycats on Amazon. Becoming a part of the organisation gives you access to search and reporting tools to discover knock-off products. Plus, Amazon proactively monitors its website for copycat versions of your goods.

Applying for Amazon Brand Registry requires a registered and active text or image-based trademark. Amazon will merely take trademarks issued by the World Intellectual Property Arrangement (WIPO) and the post-obit countries:

United States
Brazil
Canada
Mexico
Australia
India
Japan
France
Germany
Italy
Singapore
Spain
Uk
European Marriage
United Arab Emirates

If yous're eligible for the Amazon Brand Registry programme, consummate the following awarding steps:

Sign in to your Amazon Seller Central or Amazon Vendor Central business relationship
Supply your brand name (the make name that owns the active registered trademark)
Provide your government-registered trademark number
List the product categories that use to your brand
List the countries that industry and distribute your brand's products

Subsequently you submit your awarding, Amazon will review it.

During the application process, Amazon volition contact the person associated with the registered trademark. That contact volition answer some questions, so Amazon will decide if your brand meets its Amazon Brand Registry requirements.

Approval times for Amazon Brand Registry can range from 24 hours to over a month.

Upon blessing, Amazon will send a verification code that you tin can employ to enroll in the plan.

ii. Create your Store on Amazon

Once you join Amazon Make Registry, you lot can movement frontwards with opening your storefront on Amazon.

Get started by following these steps:

Log into your Amazon Seller Central or Amazon Vendor Cardinal account
Click "Storefront" from the master navigation bar
Select "Create Store" on the following page
Choose your make'due south proper name from the pop-upward box
Click "Create Shop"

If yous don't meet your make's name listed in the popular-upwardly, make certain you've completed the enrollment process for Amazon Brand Registry. Only approved brands (associated with your Amazon account) will appear when creating an Amazon storefront.

3. Add your brand proper noun and brand logo

Adjacent, Amazon will take you to its builder for Amazon Stores.

Before moving onto the next step, Amazon will require the following information:

Brand brandish name: Your brand display name volition appear on your storefront, and then choose a name associated with your brand that shoppers will recognize. For example, if your proper noun is "Acme Inc.," you may use "Peak" as your brand display proper name.
Brand logo: Your brand logo also displays on your Amazon Shop. Upload an image (or cull from an existing uploaded prototype) that is at to the lowest degree 400 x 400 pixels. While y'all tin change your settings to hide your make logo, it'southward useful and recognizable for your audience.

After setting your brand logo and brand display name, click "Side by side."

4. Pick a pre-created design for your homepage

In the next step of launching your Amazon Store, you will choose a layout for your homepage.

Amazon makes it relatively like shooting fish in a barrel to open an Amazon storefront because it uses pre-created designs. The program works like to website builders similar Wix, which means it's piece of cake to customize your Amazon Store past dragging and dropping elements.

You don't need a developer background (though some design experience may help) to create a Store.

Your homepage design options include:

Marquee: Use large images to highlight several products from your make.
Product highlight: Focus on your best-selling products with a assuming image or video.
Product grid: Showcase all your products from your itemize.

Amazon likewise offers a blank design for businesses with a web blueprint team.

Earlier choosing a homepage design, you lot volition need to add together a page meta description. Keep your description curt and simple. Use information technology as a tagline to summarize your business, products, and how you assistance shoppers on Amazon.

When you're ready, select the template yous would like to piece of work with and click, "Save."

five. Customize your Amazon Store design

Now that you have your design picked, you lot can start customizing your Amazon Store.

Since Amazon's storefront builder uses a drag-and-drop arroyo, information technology'south piece of cake to tailor your Store to your brand. When y'all enter the architect, you lot volition see a serial of "tiles." Their arrangement will depend on the design you selected.

Click these tiles, and you can customize them, whether with products, text, videos, or images.

If y'all add together a text tile to your Amazon Store, you can bold, italicize, and align your text. Yous can use links in these tiles also. Link to a production, for example, or link to a folio on your Store, like for a product category.

In addition to tiles, you will also have a pre-gear up box at the elevation of the page for a hero prototype. Upload an prototype that is at least 3000 ten 600 pixels. Choose an prototype that captures your brand, like a lifestyle epitome, or showcases your best-selling product.

6. Add your products

Products are essential to your Amazon Shop, and you lot tin can add together them via tiles.

Before filling your Store with goods, still, you will need to upload your products to your Amazon Seller account. You can add products in bulk or one-past-i. For the fastest and smoothest experience, upload your products in bulk.

Follow these steps to add products to your Amazon Seller account.

Log into your Amazon Seller Account
Select "Inventory" from the navigation menu
Click "Add a Production" for a single product or "Add Products via Upload" for multiple products

Once y'all stop creating your product listings, you can complete your Amazon Store.

Go to your in-progress Amazon store and select "Product" when clicking on a tile.

Next, search for your product by keyword or ASIN.

You can likewise click "Search," and Amazon volition load your entire product catalog. One time you have the products you desire listed, click "Add," and they'll appear in that tile slot. If you demand to supervene upon a product, click its tile and and so select "Replace production."

The tile will display your production's primary image and price.

vii. Aggrandize your storefront on Amazon with pages

Adding pages to your storefront on Amazon tin can help shoppers navigate your Shop. With straightforward navigation, people can find the products they need, which makes them more likely to place an order. That'due south why (if you take a decent-sized product catalog) it's worth adding pages.

For inspiration, wait at how Anker customized their Amazon Shop with pages:

The company organizes its storefront into several sections, including:

New releases
Deals
Power strips

Anker goes a footstep further, as well, creating pages within its pages. The page, "Portable chargers," for case, features sub-pages that include "Colorful Surprises," "Ultra-High Chapters: xx,000mAh+," and "Featured Innovations."

This level of organization makes information technology easy for shoppers to find what they demand.

If you want to expand your Amazon Store with another page, follow these steps:

Click "Add page" from the left-hand menu while in the Store builder chief menu
Add together your page navigation title (your title will appear on your Store'due south navigation bar)
Enter your folio meta description or what your page is about
Select your page template: Marquee, Product highlight, or Product grid

Your new page will so appear, and you can start the process of customizing it.

8. Preview your storefront on Amazon

Earlier launching your Amazon Store, preview your storefront.

Click "Preview" from the navigation bar (above the Store builder), and yous tin can meet what your Store volition wait like on Amazon. Y'all can also collaborate with your storefront to make certain that every element, like links, works.

If yous tin, become other people to preview and expect at your Store for feedback.

ix. Launch your Amazon Store

Once you've finished creating your Amazon Store, you can launch information technology.

Select "Submit for publishing" from the navigation bar. Amazon will then review and approve your Amazon storefront, generally inside 72 hours. Watch for any alerts or notifications from Amazon so that you tin can set up any issues fast and get your Store live.

That's it! Y'all now know how to create an Amazon storefront!

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FAQs well-nigh storefronts on Amazon

Practise yous take questions outside of how to open up an Amazon storefront? Then scan our FAQ!

What is an Amazon storefront?

An Amazon Store, likewise called an Amazon storefront, provides sellers on Amazon with a dedicated website for selling their products. With an Amazon Store, shoppers can explore and purchase a brand'due south products while sellers can create a browsing feel that revolves around their make and products.

Who can open up an Amazon storefront?

Sellers, vendors, and agencies can open an Amazon storefront. Anyone that wants to open an Amazon Shop, still, must enroll in Amazon Brand Registry, which requires applicants to have a registered and agile text- or image-based trademark.

How much is an Amazon storefront?

An Amazon storefront is free. Companies practice not accept to pay a fee to open up an Amazon Store. Many companies with an Amazon Store, however, do subscribe to the Professional selling plan, which costs $39.99 per calendar month.

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Demand aid opening and marketing your storefront on Amazon?

Fifty-fifty though yous know how to create an Amazon storefront, that's simply the commencement when it comes to selling on Amazon. If you lot want your make to succeed on Amazon, you need to comprehend marketing and advertizing on the platform, which is a full-fourth dimension job.

At WebFX, our agency for Amazon sellers provides you lot with a dedicated marketing and advertizing squad.

Partnering with our award-winning team allows y'all to take advantage of marketing and advertisement on Amazon, without taking your focus away from the other parts of running your business. Work with our agency to abound your brand and sales on (and even off) Amazon.

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